Notable quotes about advertising: Difference between revisions

Advertising is the definitive engine of commercial visibility, servingfunctioning as the essentialvital conduitcommunication link between an enterprise’s value propositionenterprise and the consumer’s attentionconsumer. TransformingMore rawthan datamere intopromotion, aeffective persuasive narrativeadvertising requires a disciplinedsophisticated balance of creative intuitionrigor and strategic rigor,intent ensuringto thatpenetrate a message resonates without sacrificing itsthe underlyingpublic truthconsciousness. This articleresource organizes the fundamental philosophies of advertising into a coherent framework, exploringtracing the evolution of theits crafttrajectory from a basic economic necessity to a sophisticatedhigh-art exerciseform inof reputation managementpersuasion and audiencereputation engagementmanagement.

| text = Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.<ref>{{cite bookweb |lasttitle=ShapiroStewart |first=FredHenderson R.Britt |titlewebsite=TheOxford Yale Book of QuotationsReference |publisherurl=Yale University Presshttps://www.oxfordreference.com/display/10.1093/acref/9780191826719.001.0001/q-oro-ed4-00017262 |access-date=20062025-12-21}}</ref>

| author = Steuart Henderson Britt, Professor of Marketing {{Steuart Henderson Britt/attribution}}

| text = In good times people want to advertise; in bad times they have to.<ref>{{cite web |title=The Bruce Barton ClassicLetter Quotations|publisher=SOFII |date=1925 |url=httphttps://wwwsofii.ravintokirja.fiorg/T_Superlist.pdf |website=The Superlist |publisher=Christer Sundqvistcase-study/the-bruce-barton-letter-the-classic-long-copy-letter-from-1925-that-pulled-a-100-per-cent-response |access-date=2025-12-19 |date=1955 |author=Barton, Bruce21}}</ref>

| author = Bruce Barton, Co-founder of BBDO {{Bruce Barton/attribution}}

| text = A good advertisement is one which sells the product without drawing attention to itself.<ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisheryear=Atheneum1963 |datepublisher=1963Atheneum}}</ref>

| author = David Ogilvy, Founder of Ogilvy & Mather {{David Ogilvy/attribution}}

| text = AdvertisingMake isit thesimple. abilityMake toit sense, interpret..memorable. toMake putit theinviting veryto heartlook throbsat. ofMake ait businessfun intoto type, paper and inkread.<ref>{{cite book |last=Burnett |first=Leo |title=100 LeoLEO's: TheWit Advertisingand PhilosophyWisdom offrom Leo Burnett |publisher=LeoNTC BurnettBusiness CompanyPress |year=1995 |datepage=196147}}</ref>

| author = Leo Burnett, Founder of Leo Burnett Worldwide {{Leo Burnett/attribution}}

| image = jefleo-i-richardsburnett.jpg

| text = Advertising is =the Creativeability withoutto strategysense, isinterpret... calledto 'art.'put Creativethe withvery strategyheart isthrobs of a business into type, paper calledand 'advertisingink.'<ref>{{cite newsbook |titlelast=RefiningKufrin the Definition of Advertising|first=Joan |worktitle=JournalLeo ofBurnett: AdvertisingStar |date=2002Reacher |authoryear=Jef I. Richards1995 |publisher=AmericanLeo AcademyBurnett ofCompany, AdvertisingInc. |page=54}}</ref>

| author = Jef I. Richards, Professor of Advertising {{Jef I.Leo RichardsBurnett/attribution}}

| text = People screen =out Thea bestlot ideasof comecommercials asbecause jokesthey open with something dull...When Makeyou youradvertise thinkingfire-extinguishers, asopen funnywith asthe possiblefire.<ref>{{cite book |last=Ogilvy |first=David |title=ConfessionsOgilvy of anon Advertising Man |publisheryear=Atheneum1983 |datepublisher=1963Crown Publishers}}</ref>

| author = David Ogilvy, Founder of Ogilvy & Mather {{David Ogilvy/attribution}}

| image = leohoward-burnettgossage.jpg

| text = MakeNobody itreads simpleads. MakePeople it memorable. Make it invitingread towhat lookinterests atthem. MakeSometimes, it's funan to readad.<ref>{{cite webbook |last=Gossage |first=Howard Luck |title=The LeoBook Burnettof StoryGossage |urlyear=https://leoburnett.com/about1995 |publisher=Leo Burnett Worldwide |access-date=December 19,Copy 2025Workshop}}</ref>

| author = Leo Burnett, Founder of Leo Burnett Worldwide {{LeoHoward BurnettGossage/attribution}}

| image = howardseth-gossagegodin.jpg

| text = Marketing is =no Nobodylonger readsabout ads.the Peoplestuff readthat whatyou interestsmake, them.but Sometimes,about the it'sstories anyou adtell.<ref>{{cite book |last=GossageGodin |first=HowardSeth |title=All Marketers Are Liars: The BookPower of GossageTelling Authentic Stories in a Low-Trust World |publisheryear=Copy Workshop2005 |datepublisher=1995Portfolio}}</ref>

| author = Howard Gossage, Advertising Executive {{HowardSeth GossageGodin/attribution}}

| text = PeopleTell screen out a lot of commercials because they open with something dull...When you advertisethe fire-extinguisherstruth, openbut withmake the firetruth fascinating.<ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisheryear=Atheneum1963 |datepublisher=1963Atheneum}}</ref>

| author = David Ogilvy, Founder of Ogilvy & Mather {{David Ogilvy/attribution}}

| image = leojan-burnettkoum.jpg

| text = I amNo one whowakes believesup thatexcited oneto of thesee greatest dangers ofmore advertising, isno notone thatgoes ofto misleadingsleep people,thinking butabout thatthe ofads boringthey'll themsee to deathtomorrow.<ref>{{cite booknews |lasttitle=BurnettThe |first=LeoCEO |title=100of LEO'S:WhatsApp 100Hates YearsAdvertising |url=https://www.businessinsider.com/the-ceo-of-whatsapp-hates-advertising-2014-2 Leo|work=Business BurnettInsider |publisherdate=Leo20 BurnettFebruary Worldwide2014 |access-date=201224 December 2025 |author=Jay Yarow}}</ref>

| author = Leo Burnett, Founder of Leo Burnett Worldwide {{LeoJan BurnettKoum/attribution}}

| image = mauricedavid-saatchiogilvy.jpg

| text = Advertising must respect the intelligence of its audience and ifIf it doesdoesn't not prompt them to thinksell, it willisn't be dismissedcreative.<ref>{{cite book |last=FallonOgilvy |first=IvanDavid |title=TheOgilvy Brothers:on TheAdvertising Rise and Rise of Saatchi & Saatchi|year=1983 |publisher=HutchinsonCrown |date=1988Publishers}}</ref>

| author = Maurice Saatchi, Co-founder of Saatchi & Saatchi {{MauriceDavid SaatchiOgilvy/attribution}}

| text = Advertising tries to be a pyromaniac, igniting conflagrations of desires for instant gratification.<ref>{{cite booknews |last=Will |first=George F. |title=The MorningMadison AfterLegacy |publishernewspaper=FreeThe Washington PressPost |date=19861981-12-07}}</ref>

| author = George Will, [[The Washington Post]] {{George Will/attribution}}

| text = Much of =the messy advertising you see on television today Tellis the truthproduct of committees. Committees can criticize advertisements, but makethey theshould truthnever fascinatingbe allowed to create them.<ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisheryear=Atheneum1963 |datepublisher=1963Atheneum}}</ref>

| author = David Ogilvy, Founder of Ogilvy & Mather {{David Ogilvy/attribution}}

| text = If dogs don't like your dog food, the packaging doesn't matter.<ref>{{cite book |last=Denny |first=Stephen |title=Killing Giants: 10 Strategies to Topple the Goliath in Your Industry |publisheryear=Portfolio2011 |datepublisher=2011Portfolio}}</ref>

| author = Stephen Denny, Business Strategist {{Stephen Denny/attribution}}

| text = Every single element in an advertisement must be put there because testing has shown that it works best!<ref>{{cite book |last=Caples |first=John |title=Tested Advertising Methods |edition=5th |year=1997 |publisher=Prentice Hall |datepage=1997Chapter 2}}</ref>

| author = John Caples, Vice President of BBDO {{John Caples/attribution}}

| image = leeleo-clowburnett.jpg

| text = I'veRegardless neverof foundthe amoral client'sissue, businessdishonesty problemin thatadvertising couldhas beproved solvedvery solely through advertisingunprofitable.<ref>{{cite web |title=Art Q&A with CopyLeo (2009)Burnett DocumentaryStrategy QuotesHead Joy Santos |publisher=Josiah Go |url=https://www.imdbjosiahgo.com/title/tt1341071qa-with-leo-burnett-strategy-head-joy-santos/ |website=IMDb |access-date=2025-12-19 |date=2009 |author=Pray, Doug21}}</ref>

| author = Lee Clow, Chairman of TBWA\Media Arts Lab {{LeeLeo ClowBurnett/attribution}}

| text = MuchNever ofwrite thean messyadvertisement advertisingwhich you seewouldn't onwant televisionyour todayown isfamily theto productread. ofYou committees.wouldn't Committeestell canlies criticizeto advertisements,your butown theywife. shouldDon't nevertell be allowedthem to create themmine.<ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisheryear=Atheneum1963 |datepublisher=1963Atheneum}}</ref>

| author = David Ogilvy, Founder of Ogilvy & Mather {{David Ogilvy/attribution}}

| image = sethjerry-godindella-femina.jpg

| author = Scott Cook, Co-founder of Intuit {{ScottJerry Della CookFemina/attribution}}

| text = The best advertising is done by satisfied customers.<ref>{{cite book |last=Kotler |first=Philip |title=Marketing Management: Millennium Edition|edition=15th |publisheryear=Prentice Hall2016 |datepublisher=1999Pearson}}</ref>

| author = Philip Kotler, [[Marketing Management]] {{Philip Kotler/attribution}}

| text = Content is king, but engagement is queen, and the lady rules the house!<ref>{{cite bookweb |last=Smith |first=Mari |title=TheWe NewLong Relationshipto Belong – Why Community is the Last Great Marketing Strategy |publisher=WileyBG5 Business |url=https://bg5business.com/we-long-to-belong-why-community-is-the-last-great-marketing-strategy/ |access-date=20112025-12-21}}</ref>

| author = Mari Smith, Social Media Strategist {{Mari Smith/attribution}}

| image = sethscott-godincook.jpg

| author = Seth Godin, Author and Marketer {{SethScott GodinCook/attribution}}