Notable quotes about advertising: Difference between revisions

Content deleted Content added

Inline

Revision as of 15:01, 19 December 2025

Advertising is the definitive engine of commercial visibility, functioning as the vital communication link between enterprise and consumer. More than mere promotion, effective advertising requires a sophisticated balance of creative rigor and strategic intent to penetrate the public consciousness. This resource organizes the fundamental philosophies of advertising into a coherent framework, tracing its trajectory from a basic economic necessity to a high-art form of persuasion and reputation management.

~*~

{{safesubst:#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Center with unknown parameter "_VALUE_"|ignoreblank=y| 1 | style }}

The economic imperative of visibility

Stopping advertising to save money is like stopping your watch to save time.^[1]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.^[2]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}

In good times people want to advertise; in bad times they have to.^[3]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'^[4]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}

~*~

{{safesubst:#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Center with unknown parameter "_VALUE_"|ignoreblank=y| 1 | style }}

The strategic art of persuasion

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.^[5]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}

A good advertisement is one which sells the product without drawing attention to itself.^[6]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.^[7]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}

File:Robert-fleege.jpg

An ad is finished only when you no longer can find a single element to remove.^[8]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}

The best ideas come as jokes. Make your thinking as funny as possible.^[9]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}

An ad should be an appetizer, not a buffet.^[10]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.^[11]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}

People screen out a lot of commercials because they open with something dull...When you advertise fire-extinguishers, open with the fire.^[12]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}

Nobody reads ads. People read what interests them. Sometimes, it's an ad.^[13]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.^[14]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}

~*~

{{safesubst:#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Center with unknown parameter "_VALUE_"|ignoreblank=y| 1 | style }}

The psychology of audience engagement

Marketing is no longer about the stuff that you make, but about the stories you tell.^[15]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}

Tell the truth, but make the truth fascinating.^[16]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be dismissed.^[17]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}

Nobody who bought a drill actually wanted a drill. They wanted a hole.^[18]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.^[19]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}

No one wakes up excited to see more advertising, no one goes to sleep thinking about the ads they'll see tomorrow.^[20]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}

If it doesn't sell, it isn't creative.^[21]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}

Advertising tries to be a pyromaniac, igniting conflagrations of desires for instant gratification.^[22]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.^[23]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}

If dogs don't like your dog food, the packaging doesn't matter.^[24]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}

~*~

{{safesubst:#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Center with unknown parameter "_VALUE_"|ignoreblank=y| 1 | style }}

Ethics, testing, and professional rigor

Every single element in an advertisement must be put there because testing has shown that it works best!^[25]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.^[26]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}

Dishonesty in advertising has proved very unprofitable.^[27]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}

Advertising brings in the customers, but it is your job to keep them buying from you.^[28]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}

Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.^[29]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}

There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.^[30]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}

I've never found a client's business problem that could be solved solely through advertising.^[31]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}

In advertising, not to be different is virtually suicidal.^[32]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}

The best advertising is done by satisfied customers.^[33]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}

Content is king, but engagement is queen, and the lady rules the house!^[34]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}

A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.^[35]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}

The secret to marketing success is no secret at all: Word of mouth is all that matters.^[36]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}

There is no advertisement as powerful as a positive reputation traveling fast.^[37]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}

References

↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
↑ {{#invoke:citation/CS1|citation |CitationClass=web }}
↑ {{#invoke:citation/CS1|citation |CitationClass=news }}
↑ {{#invoke:citation/CS1|citation |CitationClass=news }}
↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
↑ {{#invoke:citation/CS1|citation |CitationClass=web }}
↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
↑ {{#invoke:citation/CS1|citation |CitationClass=web }}
↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
↑ {{#invoke:citation/CS1|citation |CitationClass=web }}
↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
↑ {{#invoke:citation/CS1|citation |CitationClass=web }}
↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
↑ {{#invoke:citation/CS1|citation |CitationClass=news }}
↑ {{#invoke:citation/CS1|citation |CitationClass=web }}
↑ {{#invoke:citation/CS1|citation |CitationClass=book }}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Reflist with unknown parameter "_VALUE_"|ignoreblank=y| 1 | colwidth | group | liststyle | refs }}

[1] {{#invoke:citation/CS1|citation |CitationClass=book }}

[2] {{#invoke:citation/CS1|citation |CitationClass=book }}

[3] {{#invoke:citation/CS1|citation |CitationClass=web }}

[4] {{#invoke:citation/CS1|citation |CitationClass=news }}

[5] {{#invoke:citation/CS1|citation |CitationClass=news }}

[6] {{#invoke:citation/CS1|citation |CitationClass=book }}

[7] {{#invoke:citation/CS1|citation |CitationClass=web }}

[8] {{#invoke:citation/CS1|citation |CitationClass=book }}

[9] {{#invoke:citation/CS1|citation |CitationClass=book }}

[10] {{#invoke:citation/CS1|citation |CitationClass=web }}

[11] {{#invoke:citation/CS1|citation |CitationClass=book }}

[12] {{#invoke:citation/CS1|citation |CitationClass=book }}

[13] {{#invoke:citation/CS1|citation |CitationClass=book }}

[14] {{#invoke:citation/CS1|citation |CitationClass=book }}

[15] {{#invoke:citation/CS1|citation |CitationClass=book }}

[16] {{#invoke:citation/CS1|citation |CitationClass=book }}

[17] {{#invoke:citation/CS1|citation |CitationClass=book }}

[18] {{#invoke:citation/CS1|citation |CitationClass=book }}

[19] {{#invoke:citation/CS1|citation |CitationClass=book }}

[20] {{#invoke:citation/CS1|citation |CitationClass=web }}

[21] {{#invoke:citation/CS1|citation |CitationClass=book }}

[22] {{#invoke:citation/CS1|citation |CitationClass=book }}

[23] {{#invoke:citation/CS1|citation |CitationClass=book }}

[24] {{#invoke:citation/CS1|citation |CitationClass=book }}

[25] {{#invoke:citation/CS1|citation |CitationClass=book }}

[26] {{#invoke:citation/CS1|citation |CitationClass=book }}

[27] {{#invoke:citation/CS1|citation |CitationClass=book }}

[28] {{#invoke:citation/CS1|citation |CitationClass=book }}

[29] {{#invoke:citation/CS1|citation |CitationClass=book }}

[30] {{#invoke:citation/CS1|citation |CitationClass=book }}

[31] {{#invoke:citation/CS1|citation |CitationClass=web }}

[32] {{#invoke:citation/CS1|citation |CitationClass=book }}

[33] {{#invoke:citation/CS1|citation |CitationClass=book }}

[34] {{#invoke:citation/CS1|citation |CitationClass=book }}

[35] {{#invoke:citation/CS1|citation |CitationClass=news }}

[36] {{#invoke:citation/CS1|citation |CitationClass=web }}

[37] {{#invoke:citation/CS1|citation |CitationClass=book }}

[1]

[2]

[3]

[4]

[5]

[6]

[7]

[8]

[9]

[10]

[11]

[12]

[13]

[14]

[15]

[16]

[17]

[18]

[19]

[20]

[21]

[22]

[23]

[24]

[25]

[26]

[27]

[28]

[29]

[30]

[31]

[32]

[33]

[34]

[35]

[36]

[37]

Notable quotes about advertising: Difference between revisions

Revision as of 15:01, 19 December 2025

Contents

The economic imperative of visibility

The strategic art of persuasion

The psychology of audience engagement

Ethics, testing, and professional rigor

References

Navigation menu

@@ Line 1: / Line 1: @@
-Advertising is the definitive engine of commercial visibility, serving as the essential conduit between an enterprise’s value proposition and the consumer’s attention. Transforming raw data into a persuasive narrative requires a disciplined balance of creative intuition and strategic rigor, ensuring that a message resonates without sacrificing its underlying truth. This article organizes the fundamental philosophies of advertising into a coherent framework, exploring the evolution of the craft from a basic economic necessity to a sophisticated exercise in reputation management and audience engagement.
+Advertising is the definitive engine of commercial visibility, functioning as the vital communication link between enterprise and consumer. More than mere promotion, effective advertising requires a sophisticated balance of creative rigor and strategic intent to penetrate the public consciousness. This resource organizes the fundamental philosophies of advertising into a coherent framework, tracing its trajectory from a basic economic necessity to a high-art form of persuasion and reputation management.
 {{Section separator}}
@@ Line 25: / Line 25: @@
   | text    = In good times people want to advertise; in bad times they have to.<ref>{{cite web |title=Bruce Barton Classic Quotations |url=http://www.ravintokirja.fi/T_Superlist.pdf |website=The Superlist |publisher=Christer Sundqvist |access-date=2025-12-19 |date=1955 |author=Barton, Bruce}}</ref>
   | author = Bruce Barton, Co-founder of BBDO {{Bruce Barton/attribution}}
+  }}
+}}
+{{Insert quote panel
+| image = jef-i-richards.jpg
+| {{Quote
+  | text    = Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'<ref>{{cite news |title=Refining the Definition of Advertising |work=Journal of Advertising |date=2002 |author=Jef I. Richards |publisher=American Academy of Advertising}}</ref>
+  | author = Jef I. Richards, Professor of Advertising {{Jef I. Richards/attribution}}
   }}
 }}
@@ Line 50: / Line 58: @@
 | image = leo-burnett.jpg
 | {{Quote
-  | text    = Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.<ref>{{cite book |last=Burnett |first=Leo |title=100 Leo's: The Advertising Philosophy of Leo Burnett |publisher=Leo Burnett Company |date=1961}}</ref>
+  | text    = Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.<ref>{{cite web |title=The Leo Burnett Story |url=https://leoburnett.com/about |publisher=Leo Burnett Worldwide |access-date=December 19, 2025}}</ref>
   | author = Leo Burnett, Founder of Leo Burnett Worldwide {{Leo Burnett/attribution}}
   }}
@@ Line 56: / Line 64: @@
 {{Insert quote panel
-| image = jef-i-richards.jpg
+| image = robert-fleege.jpg
 | {{Quote
-  | text    = Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'<ref>{{cite news |title=Refining the Definition of Advertising |work=Journal of Advertising |date=2002 |author=Jef I. Richards |publisher=American Academy of Advertising}}</ref>
+  | text    = An ad is finished only when you no longer can find a single element to remove.<ref>{{cite book |last=Baker |first=Stephen |title=The Art of Writing Advertising |publisher=Benjamin Company |date=1965}}</ref>
-  | author = Jef I. Richards, Professor of Advertising {{Jef I. Richards/attribution}}
+  | author = Robert Fleege, Creative Director {{Robert Fleege/attribution}}
   }}
 }}
 {{Insert quote panel
-| image = robert-fleege.jpg
+| image = david-ogilvy.jpg
 | {{Quote
-  | text    = An ad is finished only when you no longer can find a single element to remove.<ref>{{cite book |last=Baker |first=Stephen |title=The Art of Writing Advertising |publisher=Benjamin Company |date=1965}}</ref>
+  | text    = The best ideas come as jokes. Make your thinking as funny as possible.<ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisher=Atheneum |date=1963}}</ref>
-  | author = Robert Fleege, Creative Director {{Robert Fleege/attribution}}
+  | author = David Ogilvy, Founder of Ogilvy & Mather {{David Ogilvy/attribution}}
   }}
 }}
@@ Line 80: / Line 88: @@
 {{Insert quote panel
-| image = william-bernbach.jpg
+| image = leo-burnett.jpg
 | {{Quote
-  | text    = In advertising, not to be different is virtually suicidal.<ref>{{cite book |last=Bernbach |first=Bill |title=Bill Bernbach Said... |publisher=DDB Needham Worldwide |date=1987}}</ref>
+  | text    = Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.<ref>{{cite book |last=Burnett |first=Leo |title=100 Leo's: The Advertising Philosophy of Leo Burnett |publisher=Leo Burnett Company |date=1961}}</ref>
-  | author = William Bernbach, Co-founder of DDB {{William Bernbach/attribution}}
+  | author = Leo Burnett, Founder of Leo Burnett Worldwide {{Leo Burnett/attribution}}
   }}
 }}
@@ Line 90: / Line 98: @@
 | image = david-ogilvy.jpg
 | {{Quote
-  | text    = The best ideas come as jokes. Make your thinking as funny as possible.<ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisher=Atheneum |date=1963}}</ref>
+  | text    = People screen out a lot of commercials because they open with something dull...When you advertise fire-extinguishers, open with the fire.<ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisher=Atheneum |date=1963}}</ref>
   | author = David Ogilvy, Founder of Ogilvy & Mather {{David Ogilvy/attribution}}
+  }}
+}}
+{{Insert quote panel
+| image = howard-gossage.jpg
+| {{Quote
+  | text    = Nobody reads ads. People read what interests them. Sometimes, it's an ad.<ref>{{cite book |last=Gossage |first=Howard |title=The Book of Gossage |publisher=Copy Workshop |date=1995}}</ref>
+  | author = Howard Gossage, Advertising Executive {{Howard Gossage/attribution}}
   }}
 }}
@@ Line 98: / Line 114: @@
 | image = leo-burnett.jpg
 | {{Quote
-  | text    = Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.<ref>{{cite web |title=The Leo Burnett Story |url=https://leoburnett.com/about |publisher=Leo Burnett Worldwide |access-date=December 19, 2025}}</ref>
+  | text    = Good advertising does not just circulate information. It penetrates the public mind with desires and belief.<ref>{{cite book |last=Burnett |first=Leo |title=Communications of an Advertising Man |publisher=Privately printed |date=1961}}</ref>
   | author = Leo Burnett, Founder of Leo Burnett Worldwide {{Leo Burnett/attribution}}
   }}
@@ Line 107: / Line 123: @@
 {{Insert quote panel
-| image = howard-gossage.jpg
+| image = seth-godin.jpg
 | {{Quote
-  | text    = Nobody reads ads. People read what interests them. Sometimes, it's an ad.<ref>{{cite book |last=Gossage |first=Howard |title=The Book of Gossage |publisher=Copy Workshop |date=1995}}</ref>
+  | text    = Marketing is no longer about the stuff that you make, but about the stories you tell.<ref>{{cite book |last=Godin |first=Seth |title=Tribes: We Need You to Lead Us |publisher=Portfolio/Penguin |date=2008}}</ref>
-  | author = Howard Gossage, Advertising Executive {{Howard Gossage/attribution}}
+  | author = Seth Godin, Author {{Seth Godin/attribution}}
   }}
 }}
@@ Line 117: / Line 133: @@
 | image = david-ogilvy.jpg
 | {{Quote
-  | text    = People screen out a lot of commercials because they open with something dull...When you advertise fire-extinguishers, open with the fire.<ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisher=Atheneum |date=1963}}</ref>
+  | text    = Tell the truth, but make the truth fascinating.<ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisher=Atheneum |date=1963}}</ref>
   | author = David Ogilvy, Founder of Ogilvy & Mather {{David Ogilvy/attribution}}
-  }}
-}}
-{{Insert quote panel
-| image = leo-burnett.jpg
-| {{Quote
-  | text    = I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.<ref>{{cite book |last=Burnett |first=Leo |title=100 LEO'S: 100 Years of Leo Burnett |publisher=Leo Burnett Worldwide |date=2012}}</ref>
-  | author = Leo Burnett, Founder of Leo Burnett Worldwide {{Leo Burnett/attribution}}
   }}
 }}
@@ Line 147: / Line 155: @@
 {{Insert quote panel
-| image = george-will.jpg
+| image = leo-burnett.jpg
 | {{Quote
-  | text    = Advertising tries to be a pyromaniac, igniting conflagrations of desires for instant gratification.<ref>{{cite book |last=Will |first=George F. |title=The Morning After |publisher=Free Press |date=1986}}</ref>
+  | text    = I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.<ref>{{cite book |last=Burnett |first=Leo |title=100 LEO'S: 100 Years of Leo Burnett |publisher=Leo Burnett Worldwide |date=2012}}</ref>
-  | author = George Will, [[The Washington Post]] {{George Will/attribution}}
+  | author = Leo Burnett, Founder of Leo Burnett Worldwide {{Leo Burnett/attribution}}
   }}
 }}
@@ Line 161: / Line 169: @@
   }}
 }}
-{{Section separator}}
-== Ethics, performance, and commercial rigor ==
 {{Insert quote panel
 | image = david-ogilvy.jpg
 | {{Quote
-  | text    = Tell the truth, but make the truth fascinating.<ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisher=Atheneum |date=1963}}</ref>
+  | text    = If it doesn't sell, it isn't creative.<ref>{{cite book |last=Ogilvy |first=David |title=Ogilvy on Advertising |publisher=Crown Publishers |date=1983}}</ref>
   | author = David Ogilvy, Founder of Ogilvy & Mather {{David Ogilvy/attribution}}
   }}
@@ Line 174: / Line 179: @@
 {{Insert quote panel
-| image = leo-burnett.jpg
+| image = george-will.jpg
 | {{Quote
-  | text    = Dishonesty in advertising has proved very unprofitable.<ref>{{cite book |last=Burnett |first=Leo |title=100 Leo's: The Advertising Philosophy of Leo Burnett |publisher=Leo Burnett Company |date=1961}}</ref>
+  | text    = Advertising tries to be a pyromaniac, igniting conflagrations of desires for instant gratification.<ref>{{cite book |last=Will |first=George F. |title=The Morning After |publisher=Free Press |date=1986}}</ref>
-  | author = Leo Burnett, Founder of Leo Burnett Worldwide {{Leo Burnett/attribution}}
+  | author = George Will, [[The Washington Post]] {{George Will/attribution}}
-  }}
-}}
-{{Insert quote panel
-| image = stephen-denny.jpg
-| {{Quote
-  | text    = If dogs don't like your dog food, the packaging doesn't matter.<ref>{{cite book |last=Denny |first=Stephen |title=Killing Giants: 10 Strategies to Topple the Goliath in Your Industry |publisher=Portfolio |date=2011}}</ref>
-  | author = Stephen Denny, Business Strategist {{Stephen Denny/attribution}}
   }}
 }}
@@ Line 192: / Line 189: @@
 | image = david-ogilvy.jpg
 | {{Quote
-  | text    = Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.<ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisher=Atheneum |date=1963}}</ref>
+  | text    = Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.<ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisher=Atheneum |date=1963}}</ref>
   | author = David Ogilvy, Founder of Ogilvy & Mather {{David Ogilvy/attribution}}
   }}
@@ Line 198: / Line 195: @@
 {{Insert quote panel
-| image = jerry-della-femina.jpg
+| image = stephen-denny.jpg
 | {{Quote
-  | text    = There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.<ref>{{cite book |last=Della Femina |first=Jerry |title=From Those Wonderful Folks Who Gave You Pearl Harbor |publisher=Simon & Schuster |date=1970}}</ref>
+  | text    = If dogs don't like your dog food, the packaging doesn't matter.<ref>{{cite book |last=Denny |first=Stephen |title=Killing Giants: 10 Strategies to Topple the Goliath in Your Industry |publisher=Portfolio |date=2011}}</ref>
-  | author = Jerry Della Femina, Chairman of Della Femina Travisano & Partners {{Jerry Della Femina/attribution}}
+  | author = Stephen Denny, Business Strategist {{Stephen Denny/attribution}}
   }}
 }}
+{{Section separator}}
+== Ethics, testing, and professional rigor ==
 {{Insert quote panel
@@ Line 214: / Line 214: @@
 {{Insert quote panel
-| image = lee-clow.jpg
+| image = david-ogilvy.jpg
 | {{Quote
+  | text    = It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.<ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisher=Atheneum |date=1963}}</ref>
-  | text    = I've never found a client's business problem that could be solved solely through advertising.<ref>{{cite web |title=Art & Copy (2009) Documentary Quotes |url=https://www.imdb.com/title/tt1341071/ |website=IMDb |access-date=2025-12-19 |date=2009 |author=Pray, Doug}}</ref>
-  | author = Lee Clow, Chairman of TBWA\Media Arts Lab {{Lee Clow/attribution}}
+  | author = David Ogilvy, Founder of Ogilvy & Mather {{David Ogilvy/attribution}}
+  }}
+}}
+{{Insert quote panel
+| image = leo-burnett.jpg
+| {{Quote
+  | text    = Dishonesty in advertising has proved very unprofitable.<ref>{{cite book |last=Burnett |first=Leo |title=100 Leo's: The Advertising Philosophy of Leo Burnett |publisher=Leo Burnett Company |date=1961}}</ref>
+  | author = Leo Burnett, Founder of Leo Burnett Worldwide {{Leo Burnett/attribution}}
   }}
 }}
@@ Line 232: / Line 240: @@
 | image = david-ogilvy.jpg
 | {{Quote
-  | text    = Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.<ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisher=Atheneum |date=1963}}</ref>
+  | text    = Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.<ref>{{cite book |last=Ogilvy |first=David |title=Confessions of an Advertising Man |publisher=Atheneum |date=1963}}</ref>
   | author = David Ogilvy, Founder of Ogilvy & Mather {{David Ogilvy/attribution}}
   }}
 }}
+{{Insert quote panel
-{{Section separator}}
+| image = jerry-della-femina.jpg
-== The social architecture of reputation ==
+| {{Quote
+  | text    = There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.<ref>{{cite book |last=Della Femina |first=Jerry |title=From Those Wonderful Folks Who Gave You Pearl Harbor |publisher=Simon & Schuster |date=1970}}</ref>
+  | author = Jerry Della Femina, Chairman of Della Femina Travisano & Partners {{Jerry Della Femina/attribution}}
+  }}
+}}
 {{Insert quote panel
-| image = seth-godin.jpg
+| image = lee-clow.jpg
 | {{Quote
-  | text    = Marketing is no longer about the stuff that you make, but about the stories you tell.<ref>{{cite book |last=Godin |first=Seth |title=Tribes: We Need You to Lead Us |publisher=Portfolio/Penguin |date=2008}}</ref>
+  | text    = I've never found a client's business problem that could be solved solely through advertising.<ref>{{cite web |title=Art & Copy (2009) Documentary Quotes |url=https://www.imdb.com/title/tt1341071/ |website=IMDb |access-date=2025-12-19 |date=2009 |author=Pray, Doug}}</ref>
-  | author = Seth Godin, Author {{Seth Godin/attribution}}
+  | author = Lee Clow, Chairman of TBWA\Media Arts Lab {{Lee Clow/attribution}}
   }}
 }}
 {{Insert quote panel
-| image = scott-cook.jpg
+| image = william-bernbach.jpg
 | {{Quote
+  | text    = In advertising, not to be different is virtually suicidal.<ref>{{cite book |last=Bernbach |first=Bill |title=Bill Bernbach Said... |publisher=DDB Needham Worldwide |date=1987}}</ref>
-  | text    = A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.<ref>{{cite news |title=Marketing in the Age of Social Media |url=https://hbr.org/2011/12/marketing-is-dead |work=Harvard Business Review |date=December 2011 |access-date=December 19, 2025 |author=Scott Cook}}</ref>
-  | author = Scott Cook, Co-founder of Intuit {{Scott Cook/attribution}}
+  | author = William Bernbach, Co-founder of DDB {{William Bernbach/attribution}}
   }}
 }}
@@ Line 269: / Line 282: @@
   | text    = Content is king, but engagement is queen, and the lady rules the house!<ref>{{cite book |last=Smith |first=Mari |title=The New Relationship Marketing |publisher=Wiley |date=2011}}</ref>
   | author = Mari Smith, Social Media Strategist {{Mari Smith/attribution}}
+  }}
+}}
+{{Insert quote panel
+| image = scott-cook.jpg
+| {{Quote
+  | text    = A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.<ref>{{cite news |title=Marketing in the Age of Social Media |url=https://hbr.org/2011/12/marketing-is-dead |work=Harvard Business Review |date=December 2011 |access-date=December 19, 2025 |author=Scott Cook}}</ref>
+  | author = Scott Cook, Co-founder of Intuit {{Scott Cook/attribution}}
   }}
 }}

Notable quotes about advertising: Difference between revisions

Revision as of 15:01, 19 December 2025

The economic imperative of visibility

The strategic art of persuasion

The psychology of audience engagement

Ethics, testing, and professional rigor

References

Navigation menu

Search