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| image = bruce-barton.jpg
| {{Quote
| text = In good times people want to advertise; in bad times they have to.<ref>{{cite web |title=Bruce2009 Barton2nd ClassicQuarter Quotationsand First Six Months Internet Advertising Revenue Report |url=httphttps://www.ravintokirjaiab.ficom/T_Superlistwp-content/uploads/2015/05/2009-Midyear-RevenueReport_IABMaster_FINAL.pdf |website=TheInteractive SuperlistAdvertising Bureau |publisher=ChristerInteractive SundqvistAdvertising Bureau |access-date=2025-12-192009 |access-date=195521 |author=Barton,December Bruce2025}}</ref>
| author = {{Bruce Barton/attribution}}
}}
| image = jef-i-richards.jpg
| {{Quote
| text = Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'<ref>{{cite news |title=RefiningMy theculture: DefinitionAPAC creatives on their wellsprings of Advertisinginspiration |workurl=Journal https://www.campaignasia.com/article/my-culture-apac-creatives-on-their-wellsprings-of Advertising-inspiration/452349 |datework=2002Campaign Asia |authordate=Jef18 I.June Richards2019 |publisheraccess-date=American21 Academy ofDecember Advertising2025}}</ref>
| author = {{Jef I. Richards/attribution}}
}}
}}
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