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Line 1: {{Insert top~~}}{{Insert quote panel \| {{Tim Cook/random quote}}~~}} {{Insert quote panel {{section separator}}▼ \| {{Quote \| text = {{ {{PAGENAME}}/random quote }} \| author = {{ {{PAGENAME}}/attribution }} }} }}{{section separator}} == Overview == {{Infobox person Line 118 ⟶ 123: 🏆 '''Assessment and legacy.''' Commentators have argued that Cook transformed Apple from a company closely identified with a single charismatic founder into a durable institution defined by process discipline, enormous scale and an expanding set of social commitments. His tenure has been described as a "quiet cultural revolution" in which a methodical operations executive from small-town Alabama turned Apple into a multi-trillion-dollar enterprise while keeping its products central to everyday life, becoming the firm's longest-serving CEO and a prominent example of operational leadership in contemporary corporate history.<ref name="reuters-cultural" /><ref name="observer-retirement" /><ref name="cliffsnotes">{{cite web \|url=https://www.cliffsnotes.com/study-notes/29225724 \|title=Story - leadership \|publisher=CliffsNotes \|accessdate=2025-11-20}}</ref> ▲{{section separator}} == Notable quotes == {{Insert quote panel \| image = tim-cook.jpg \| {{Quote \| text = Security isn't just a feature, it's a base, it's a fundamental, right.<ref name="Time2016">Here’s the Full Transcript of TIME’s Interview With Apple CEO Tim Cook, TIME, March 2016</ref> {{mini separator}} The truth is that our security today will not be good enough for tomorrow.<ref name="Time2016" /> {{mini separator}} I would never do what you're saying with the intention of doing that.<ref name="Time2016" /> {{mini separator}} Generally speaking, I am not a big fan of regulation.<ref name="Axios2018">Tim Cook talks search deals w/ Google, privacy in tech, and his daily routine in HBO interview, 9to5Mac, November 2018</ref> {{mini separator}} I’m a big believer in the free market. But we have to admit when the free market is not working. And it hasn't worked here.<ref name="Axios2018" /> {{mini separator}} We’re not going to traffic in your personal life. I think it is an invasion of privacy.<ref name="Recode2018">Tim Cook Discusses Tech in Education, DACA, Facebook Scandal, and More in MSNBC Interview, MacRumors, March 2018</ref> {{mini separator}} If we begin to feel that we're being surveilled all the time, our behavior changes... We begin to modify how we think.<ref name="Clique2022">Clique x Tim Cook, patron d'Apple (version intégrale), Clique TV, June 2022</ref> {{mini separator}} China stopped being the low labor cost country many years ago.<ref name="CBS2015">Tim Cook explains why Apple chooses China for manufacturing, CBS News (60 Minutes), December 2015</ref> {{mini separator}} In the U.S., you could have a meeting of tooling engineers and I'm not sure we could fill the room. In China, you could fill multiple football fields.<ref name="CBS2015" /> {{mini separator}} I don't think of life as leverage. I think of life as relationships and engagement.<ref name="CBS2023">Apple CEO Tim Cook on doing business in China, CBS News, September 2023</ref> {{mini separator}} We abide by the laws of the country that we're in.<ref name="CBS2023" /> {{mini separator}} No supply chain in the world is more critical to us than China.<ref name="ChinaDaily2024">Tim Cook: No supply chain more critical than China, China Daily, March 2024</ref> {{mini separator}} We want to be the ripple in the pond... We want people to look at this and rip it off.<ref name="CBSClean2023">Apple CEO Tim Cook on creating a clean energy future, CBS News, September 2023</ref> {{mini separator}} I want to see that it pencils out... I know they're not going to copy a decision that's not a good economic decision.<ref name="CBSClean2023" /> {{mini separator}} I don't do virtue signaling, at all. I don't believe in it. We want to do hard work.<ref name="CBSClean2023" /> {{mini separator}} I have two ears and one mouth, and I try to use them in that proportion.<ref name="Clique2022" /> {{mini separator}} Everything can change except values.<ref name="FastCo2015">FastCo interview: Tim Cook talks Apple philosophy/legacy, 9to5Mac, March 2015</ref> {{mini separator}} I knew that I couldn't be him. I had to be the best Tim Cook I could be.<ref name="CBS60Min2015">What's next for Apple?, CBS News, December 2015</ref> {{mini separator}} You look for wicked smart people... People who care enough that they have an idea at 11 at night and they want to call and talk to you about it.<ref name="Service952023">Tim Cook: What it takes to run Apple, Service95, November 2023</ref> {{mini separator}} If you zoom out way into the future... ask what Apple’s biggest contribution was, it will be in the health area.<ref name="Wired2024">Tim Cook told us how Apple will change the world, 9to5Mac, December 2024</ref> {{mini separator}} We weren't first on the MP3 player... But we were arguably the first modern smartphone.<ref name="FastCo2015" /> {{mini separator}} Apple has always had the discipline to make the bold decision to walk away.<ref name="FastCo2015" /> {{mini separator}} It's an out-of-body experience.<ref name="TOI2024">Apple CEO on iPhone launches: "It's an out-of-body experience", Times of India, September 2024</ref> {{mini separator}} The issues that we weigh in on are issues we feel like we have standing... not just a talking head.<ref name="MacRumors2023">Apple CEO Tim Cook Talks the Future of iPhone, MacRumors, October 2023</ref> {{mini separator}} Coding is the only global language... it’s a way to express yourself.<ref name="Clique2022" /> {{mini separator}} I did it for a greater purpose.<ref name="Clique2022" /> {{mini separator}} \| author = {{Tim Cook/attribution}} }} }} {{section separator}}

Tim Cook: Difference between revisions