Notable quotes about advertising
A good advertisement is one which sells the product without drawing attention to itself.[1]
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Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.[2]
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Marketing is no longer about the stuff that you make, but about the stories you tell.[3]
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Dishonesty in advertising has proved very unprofitable.[4]
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Stopping advertising to save money is like stopping your watch to save time.[5]
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There is no advertisement as powerful as a positive reputation traveling fast.[6]
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A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.[7]
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Tell the truth, but make the truth fascinating.[8]
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Content is king, but engagement is queen, and the lady rules the house![9]
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Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'[10]
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If dogs don't like your dog food, the packaging doesn't matter.[11]
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Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.[12]
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An ad is finished only when you no longer can find a single element to remove.[13]
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Advertising brings in the customers, but it is your job to keep them buying from you.[14]
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Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be dismissed.[15]
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Nobody who bought a drill actually wanted a drill. They wanted a hole.[16]
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Every single element in an advertisement must be put there because testing has shown that it works best![17]
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An ad should be an appetizer, not a buffet.[18]
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In good times people want to advertise; in bad times they have to.[19]
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No one wakes up excited to see more advertising, no one goes to sleep thinking about the ads they'll see tomorrow.[20]
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There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.[21]
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Nobody reads ads. People read what interests them. Sometimes, it's an ad.[22]
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In advertising, not to be different is virtually suicidal.[23]
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The best advertising is done by satisfied customers.[24]
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Advertising tries to be a pyromaniac, igniting conflagrations of desires for instant gratification.[25]
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References
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