Notable quotes about advertising

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A good advertisement is one which sells the product without drawing attention to itself.[1]

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Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.[2]

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Marketing is no longer about the stuff that you make, but about the stories you tell.[3]

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Dishonesty in advertising has proved very unprofitable.[4]

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Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.[5]

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Stopping advertising to save money is like stopping your watch to save time.[6]

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There is no advertisement as powerful as a positive reputation traveling fast.[7]

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A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.[8]

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Tell the truth, but make the truth fascinating.[9]

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Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.[10]

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Content is king, but engagement is queen, and the lady rules the house![11]

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The secret to marketing success is no secret at all: Word of mouth is all that matters.[12]

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Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'[13]

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If dogs don't like your dog food, the packaging doesn't matter.[14]

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Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.[15]

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File:Robert-fleege.jpg

An ad is finished only when you no longer can find a single element to remove.[16]

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Advertising brings in the customers, but it is your job to keep them buying from you.[17]

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Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.[18]

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The most powerful element in advertising is the truth.

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Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.

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File:Craig-davis.jpg

Stop interrupting what people are interested in and BE what people are interested in.

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File:Jay-abraham.jpg

Sell the benefit, not your company or the product. People buy results, not features.

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Nobody has ever built a brand by imitating somebody else's advertising.

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When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.

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Either write something worth reading or do something worth writing about.

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Rowing harder doesn't help if the boat is headed in the wrong direction.

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People don't buy what you do, they buy why you do it.

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References

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  5. ↑ {{#invoke:citation/CS1|citation |CitationClass=web }}
  6. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  7. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  8. ↑ {{#invoke:citation/CS1|citation |CitationClass=news }}
  9. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  10. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  11. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  12. ↑ {{#invoke:citation/CS1|citation |CitationClass=web }}
  13. ↑ {{#invoke:citation/CS1|citation |CitationClass=news }}
  14. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  15. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  16. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  17. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  18. ↑ {{#invoke:citation/CS1|citation |CitationClass=news }}

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