Notable quotes about advertising
A good advertisement is one which sells the product without drawing attention to itself.[1]
— {{safesubst:#invoke:Separated entries|comma}}
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.[2]
— {{safesubst:#invoke:Separated entries|comma}}
Marketing is no longer about the stuff that you make, but about the stories you tell.[3]
— {{safesubst:#invoke:Separated entries|comma}}
Dishonesty in advertising has proved very unprofitable.[4]
— {{safesubst:#invoke:Separated entries|comma}}
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.[5]
— {{safesubst:#invoke:Separated entries|comma}}
Stopping advertising to save money is like stopping your watch to save time.[6]
— {{safesubst:#invoke:Separated entries|comma}}
There is no advertisement as powerful as a positive reputation traveling fast.[7]
— {{safesubst:#invoke:Separated entries|comma}}
A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.[8]
— {{safesubst:#invoke:Separated entries|comma}}
Tell the truth, but make the truth fascinating.[9]
— {{safesubst:#invoke:Separated entries|comma}}
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.[10]
— {{safesubst:#invoke:Separated entries|comma}}
Content is king, but engagement is queen, and the lady rules the house![11]
— {{safesubst:#invoke:Separated entries|comma}}
The secret to marketing success is no secret at all: Word of mouth is all that matters.[12]
— {{safesubst:#invoke:Separated entries|comma}}
Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'[13]
— {{safesubst:#invoke:Separated entries|comma}}
If dogs don't like your dog food, the packaging doesn't matter.[14]
— {{safesubst:#invoke:Separated entries|comma}}
Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.[15]
— {{safesubst:#invoke:Separated entries|comma}}
An ad is finished only when you no longer can find a single element to remove.[16]
— {{safesubst:#invoke:Separated entries|comma}}
Advertising brings in the customers, but it is your job to keep them buying from you.[17]
— {{safesubst:#invoke:Separated entries|comma}}
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.[18]
— {{safesubst:#invoke:Separated entries|comma}}
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.[19]
— {{safesubst:#invoke:Separated entries|comma}}
A good advertisement is one which sells the product without drawing attention to itself.[20]
— {{safesubst:#invoke:Separated entries|comma}}
If it doesn't sell, it isn't creative.[21]
— {{safesubst:#invoke:Separated entries|comma}}
Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be dismissed.[22]
— {{safesubst:#invoke:Separated entries|comma}}
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.[23]
— {{safesubst:#invoke:Separated entries|comma}}
The best ideas come as jokes. Make your thinking as funny as possible.[24]
— {{safesubst:#invoke:Separated entries|comma}}
Nobody who bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise information about making holes – NOT information about drills![25]
— {{safesubst:#invoke:Separated entries|comma}}
Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by. If you tell lies about a product, you will be found out.[26]
— {{safesubst:#invoke:Separated entries|comma}}
Every single element in an advertisement – headline, subhead, photo, and copy – must be put there not because it looks good, not because it sounds good, but because testing has shown that it works best![27]
— {{safesubst:#invoke:Separated entries|comma}}
- ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
- ↑ {{#invoke:citation/CS1|citation |CitationClass=news }}
- ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
- ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
- ↑ {{#invoke:citation/CS1|citation |CitationClass=web }}
- ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
- ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
- ↑ {{#invoke:citation/CS1|citation |CitationClass=news }}
- ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
- ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
- ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
- ↑ {{#invoke:citation/CS1|citation |CitationClass=web }}
- ↑ {{#invoke:citation/CS1|citation |CitationClass=news }}
- ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
- ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
- ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
- ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
- ↑ {{#invoke:citation/CS1|citation |CitationClass=news }}
- ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
- ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
- ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
- ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
- ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
- ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
- ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
- ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
- ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}