Notable quotes about advertising
A good advertisement is one which sells the product without drawing attention to itself.[1]
— David Ogilvy, Founder of Ogilvy & Mather David Ogilvy, Founder of Ogilvy & Mather
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.[2]
— William Bernbach, Co-founder of DDB William Bernbach, Co-founder of DDB
Marketing is no longer about the stuff that you make, but about the stories you tell.[3]
— Seth Godin, Author and Marketing Executive
Dishonesty in advertising has proved very unprofitable.[4]
— Leo Burnett, Founder of Leo Burnett Worldwide Leo Burnett, Founder of Leo Burnett Worldwide
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.[5]
— Leo Burnett, Founder of Leo Burnett Worldwide Leo Burnett, Founder of Leo Burnett Worldwide
Stopping advertising to save money is like stopping your watch to save time.[6]
— Henry Ford, Founder of Ford Motor Company
There is no advertisement as powerful as a positive reputation traveling fast.[7]
— Brian Koslow, Author Brian Koslow, Author
A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.[8]
— Scott Cook, Co-founder of Intuit Scott Cook, Co-founder of Intuit
Tell the truth, but make the truth fascinating.[9]
— David Ogilvy, Founder of Ogilvy & Mather David Ogilvy, Founder of Ogilvy & Mather
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.[10]
— Leo Burnett, Founder of Leo Burnett Worldwide Leo Burnett, Founder of Leo Burnett Worldwide
Content is king, but engagement is queen, and the lady rules the house![11]
— Mari Smith, Social Media Strategist Mari Smith, Social Media Strategist
The secret to marketing success is no secret at all: Word of mouth is all that matters.[12]
— Seth Godin, Author and Marketer Seth Godin, Author and Marketing Executive
Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'[13]
— Jef I. Richards, Professor of Advertising Jef I. Richards, Professor of Advertising
If dogs don't like your dog food, the packaging doesn't matter.[14]
— Stephen Denny, Business Strategist Stephen Denny, Business Strategist
Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.[15]
— Steuart Henderson Britt, Professor of Marketing Steuart Henderson Britt, Professor of Marketing
An ad is finished only when you no longer can find a single element to remove.[16]
— Robert Fleege, Creative Director Robert Fleege, Creative Director
Advertising brings in the customers, but it is your job to keep them buying from you.[17]
— Chet Holmes, Business Growth Strategist Chet Holmes, Business Growth Strategist
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.[18]
— William Bernbach, Co-founder of DDB William Bernbach, Co-founder of DDB
References
- ↑ Ogilvy, David (1963). Confessions of an Advertising Man. Atheneum. p. 96. ISBN 978-0689102431.
{{cite book}}: ISBN / Date incompatibility (help) - ↑ "The Creative Revolutionist". The New York Times. October 3, 1982. Retrieved December 19, 2025.
- ↑ Godin, Seth (2008). Tribes: We Need You to Lead Us. Portfolio/Penguin. p. 104. ISBN 978-1591842330.
- ↑ Burnett, Leo (1961). "The Task of the Advertising Agency". 100 Leo's: The Advertising Philosophy of Leo Burnett. Leo Burnett Company. p. 24.
- ↑ "The Leo Burnett Story". Leo Burnett Worldwide. Retrieved December 19, 2025.
- ↑ Forbes, B.C. (1968). The Forbes Scrapbook of Thoughts on the Business of Life. Forbes Inc. ISBN 978-0883011317.
- ↑ Koslow, Brian (1998). 365 Ways to Market Your Business. Dutton. ISBN 978-0525944119.
- ↑ Scott Cook (December 2011). "Marketing in the Age of Social Media". Harvard Business Review. Retrieved December 19, 2025.
- ↑ Ogilvy, David (1963). Confessions of an Advertising Man. Atheneum. p. 103. ISBN 978-0689102431.
{{cite book}}: ISBN / Date incompatibility (help) - ↑ Burnett, Leo (1961). 100 Leo's: The Advertising Philosophy of Leo Burnett. Leo Burnett Company. p. 12.
- ↑ Smith, Mari (2011). The New Relationship Marketing. Wiley. p. 158. ISBN 978-1118113912.
- ↑ Seth Godin (January 29, 2003). "Word of mouth is all that matters". Seth's Blog. Seth Godin. Retrieved December 19, 2025.
- ↑ Jef I. Richards (2002). "Refining the Definition of Advertising". Journal of Advertising. American Academy of Advertising.
- ↑ Denny, Stephen (2011). Killing Giants: 10 Strategies to Topple the Goliath in Your Industry. Portfolio. ISBN 978-1591843849.
- ↑ Shapiro, Fred R. (2006). The Yale Book of Quotations. Yale University Press. p. 105. ISBN 978-0300107982.
- ↑ Baker, Stephen (1965). The Art of Writing Advertising. Benjamin Company. p. 44.
- ↑ Holmes, Chet (2007). The Ultimate Sales Machine. Portfolio. p. 129. ISBN 978-1591842156.
- ↑ "The Creative Revolutionist". The New York Times. October 3, 1982. Retrieved December 19, 2025.