New wiki

Notable quotes about advertising

Revision as of 15:01, 19 December 2025 by Wikilah admin (talk | contribs)

Advertising is the definitive engine of commercial visibility, functioning as the vital communication link between enterprise and consumer. More than mere promotion, effective advertising requires a sophisticated balance of creative rigor and strategic intent to penetrate the public consciousness. This resource organizes the fundamental philosophies of advertising into a coherent framework, tracing its trajectory from a basic economic necessity to a high-art form of persuasion and reputation management.

~*~

{{safesubst:#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Center with unknown parameter "_VALUE_"|ignoreblank=y| 1 | style }}

The economic imperative of visibility

 

Stopping advertising to save money is like stopping your watch to save time.[1]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}
 

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.[2]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}
 

In good times people want to advertise; in bad times they have to.[3]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}
 

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'[4]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}
~*~

{{safesubst:#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Center with unknown parameter "_VALUE_"|ignoreblank=y| 1 | style }}

The strategic art of persuasion

 

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.[5]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}
 

A good advertisement is one which sells the product without drawing attention to itself.[6]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}
 

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.[7]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}
File:Robert-fleege.jpg

An ad is finished only when you no longer can find a single element to remove.[8]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}
 

The best ideas come as jokes. Make your thinking as funny as possible.[9]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}
 

An ad should be an appetizer, not a buffet.[10]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}
 

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.[11]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}
 

People screen out a lot of commercials because they open with something dull...When you advertise fire-extinguishers, open with the fire.[12]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}
 

Nobody reads ads. People read what interests them. Sometimes, it's an ad.[13]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}
 

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.[14]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}
~*~

{{safesubst:#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Center with unknown parameter "_VALUE_"|ignoreblank=y| 1 | style }}

The psychology of audience engagement

 

Marketing is no longer about the stuff that you make, but about the stories you tell.[15]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}
 

Tell the truth, but make the truth fascinating.[16]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}
 

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be dismissed.[17]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}
 

Nobody who bought a drill actually wanted a drill. They wanted a hole.[18]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}
 

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.[19]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}
 

No one wakes up excited to see more advertising, no one goes to sleep thinking about the ads they'll see tomorrow.[20]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}
 

If it doesn't sell, it isn't creative.[21]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}
 

Advertising tries to be a pyromaniac, igniting conflagrations of desires for instant gratification.[22]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}
 

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.[23]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}
 

If dogs don't like your dog food, the packaging doesn't matter.[24]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}
~*~

{{safesubst:#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Center with unknown parameter "_VALUE_"|ignoreblank=y| 1 | style }}

Ethics, testing, and professional rigor

 

Every single element in an advertisement must be put there because testing has shown that it works best![25]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}
 

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.[26]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}
 

Dishonesty in advertising has proved very unprofitable.[27]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}
 

Advertising brings in the customers, but it is your job to keep them buying from you.[28]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}
 

Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.[29]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}
 

There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.[30]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}
 

I've never found a client's business problem that could be solved solely through advertising.[31]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}
 

In advertising, not to be different is virtually suicidal.[32]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}
 

The best advertising is done by satisfied customers.[33]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}
 

Content is king, but engagement is queen, and the lady rules the house![34]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}
 

A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.[35]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}
 

The secret to marketing success is no secret at all: Word of mouth is all that matters.[36]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}
 

There is no advertisement as powerful as a positive reputation traveling fast.[37]

— {{safesubst:#invoke:Separated entries|comma}}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Blockquote with unknown parameter "_VALUE_"|ignoreblank=y| 1 | 2 | 3 | 4 | 5 | author | by | char | character | cite | class | content | multiline | personquoted | publication | quote | quotesource | quotetext | sign | source | style | text | title | ts }}

References

  1. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  2. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  3. ↑ {{#invoke:citation/CS1|citation |CitationClass=web }}
  4. ↑ {{#invoke:citation/CS1|citation |CitationClass=news }}
  5. ↑ {{#invoke:citation/CS1|citation |CitationClass=news }}
  6. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  7. ↑ {{#invoke:citation/CS1|citation |CitationClass=web }}
  8. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  9. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  10. ↑ {{#invoke:citation/CS1|citation |CitationClass=web }}
  11. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  12. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  13. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  14. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  15. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  16. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  17. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  18. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  19. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  20. ↑ {{#invoke:citation/CS1|citation |CitationClass=web }}
  21. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  22. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  23. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  24. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  25. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  26. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  27. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  28. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  29. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  30. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  31. ↑ {{#invoke:citation/CS1|citation |CitationClass=web }}
  32. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  33. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  34. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  35. ↑ {{#invoke:citation/CS1|citation |CitationClass=news }}
  36. ↑ {{#invoke:citation/CS1|citation |CitationClass=web }}
  37. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}

{{#invoke:Check for unknown parameters|check|unknown=|preview=Page using Template:Reflist with unknown parameter "_VALUE_"|ignoreblank=y| 1 | colwidth | group | liststyle | refs }}

Retrieved from "https://insurerbrain.mediawiki.site/w/index.php?title=Notable_quotes_about_advertising&oldid=3781"