Notable quotes about advertising

Advertising is the definitive engine of commercial visibility, functioning as the vital communication link between enterprise and consumer. More than mere promotion, effective advertising requires a sophisticated balance of creative rigor and strategic intent to penetrate the public consciousness. This resource organizes the fundamental philosophies of advertising into a coherent framework, tracing its trajectory from a basic economic necessity to a high-art form of persuasion and reputation management.

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The economic imperative of visibility

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.^[1]

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In good times people want to advertise; in bad times they have to.^[2]

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The strategic art of persuasion

A good advertisement is one which sells the product without drawing attention to itself.^[3]

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Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.^[4]

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Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.^[5]

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People screen out a lot of commercials because they open with something dull...When you advertise fire-extinguishers, open with the fire.^[6]

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Nobody reads ads. People read what interests them. Sometimes, it's an ad.^[7]

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The psychology of audience engagement

Marketing is no longer about the stuff that you make, but about the stories you tell.^[8]

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Tell the truth, but make the truth fascinating.^[9]

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No one wakes up excited to see more advertising, no one goes to sleep thinking about the ads they'll see tomorrow.^[10]

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If it doesn't sell, it isn't creative.^[11]

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Advertising tries to be a pyromaniac, igniting conflagrations of desires for instant gratification.^[12]

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Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.^[13]

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If dogs don't like your dog food, the packaging doesn't matter.^[14]

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Ethics, testing, and professional rigor

Every single element in an advertisement must be put there because testing has shown that it works best!^[15]

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Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.^[16]

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Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.^[17]

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There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.^[18]

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The best advertising is done by satisfied customers.^[19]

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Content is king, but engagement is queen, and the lady rules the house!^[20]

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A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.^[21]

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References

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