Notable quotes about advertising

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A good advertisement is one which sells the product without drawing attention to itself.[1]

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Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.[2]

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Marketing is no longer about the stuff that you make, but about the stories you tell.[3]

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Dishonesty in advertising has proved very unprofitable.[4]

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Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.[5]

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Stopping advertising to save money is like stopping your watch to save time.[6]

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There is no advertisement as powerful as a positive reputation traveling fast.[7]

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A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.[8]

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Tell the truth, but make the truth fascinating.[9]

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Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.[10]

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Content is king, but engagement is queen, and the lady rules the house![11]

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The secret to marketing success is no secret at all: Word of mouth is all that matters.[12]

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Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'[13]

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If dogs don't like your dog food, the packaging doesn't matter.[14]

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Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.[15]

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File:Robert-fleege.jpg

An ad is finished only when you no longer can find a single element to remove.[16]

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Advertising brings in the customers, but it is your job to keep them buying from you.[17]

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Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.[18]

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Good advertising does not just circulate information. It penetrates the public mind with desires and belief.[19]

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A good advertisement is one which sells the product without drawing attention to itself.[20]

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If it doesn't sell, it isn't creative.[21]

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Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be dismissed.[22]

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It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.[23]

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The best ideas come as jokes. Make your thinking as funny as possible.[24]

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Nobody who bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise information about making holes – NOT information about drills![25]

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Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by. If you tell lies about a product, you will be found out.[26]

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Every single element in an advertisement – headline, subhead, photo, and copy – must be put there not because it looks good, not because it sounds good, but because testing has shown that it works best![27]

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An ad should be an appetizer, not a buffet.[28]

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Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.[29]

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In good times people want to advertise; in bad times they have to.[30]

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I've never found a client's business problem that could be solved solely through advertising.[31]

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People screen out a lot of commercials because they open with something dull...When you advertise fire-extinguishers, open with the fire.[32]

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I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.[33]

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No one wakes up excited to see more advertising, no one goes to sleep thinking about the ads they'll see tomorrow.[34]

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There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.[35]

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Nobody reads ads. People read what interests them. Sometimes, it's an ad.[36]

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File:Bill-bernbach.jpg

In advertising, not to be different is virtually suicidal.[37]

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The best advertising is done by satisfied customers.[38]

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Advertising tries to be a pyromaniac, igniting conflagrations of desires for instant gratification.[39]

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References

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  8. ↑ {{#invoke:citation/CS1|citation |CitationClass=news }}
  9. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  10. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  11. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  12. ↑ {{#invoke:citation/CS1|citation |CitationClass=web }}
  13. ↑ {{#invoke:citation/CS1|citation |CitationClass=news }}
  14. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  15. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  16. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  17. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  18. ↑ {{#invoke:citation/CS1|citation |CitationClass=news }}
  19. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  20. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  21. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  22. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  23. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  24. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  25. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  26. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  27. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  28. ↑ {{#invoke:citation/CS1|citation |CitationClass=web }}
  29. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  30. ↑ {{#invoke:citation/CS1|citation |CitationClass=web }}
  31. ↑ {{#invoke:citation/CS1|citation |CitationClass=web }}
  32. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  33. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  34. ↑ {{#invoke:citation/CS1|citation |CitationClass=web }}
  35. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  36. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  37. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  38. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  39. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}

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