Notable quotes about advertising

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Advertising is the definitive engine of commercial visibility, functioning as the vital communication link between enterprise and consumer. More than mere promotion, effective advertising requires a sophisticated balance of creative rigor and strategic intent to penetrate the public consciousness. This resource organizes the fundamental philosophies of advertising into a coherent framework, tracing its trajectory from a basic economic necessity to a high-art form of persuasion and reputation management.

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The economic imperative of visibility

Stopping advertising to save money is like stopping your watch to save time.[1]

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Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.[2]

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In good times people want to advertise; in bad times they have to.[3]

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Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'[4]

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The strategic art of persuasion

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.[5]

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A good advertisement is one which sells the product without drawing attention to itself.[6]

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Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.[7]

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The best ideas come as jokes. Make your thinking as funny as possible.[8]

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An ad should be an appetizer, not a buffet.[9]

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Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.[10]

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People screen out a lot of commercials because they open with something dull...When you advertise fire-extinguishers, open with the fire.[11]

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Nobody reads ads. People read what interests them. Sometimes, it's an ad.[12]

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Good advertising does not just circulate information. It penetrates the public mind with desires and belief.[13]

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The psychology of audience engagement

Marketing is no longer about the stuff that you make, but about the stories you tell.[14]

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Tell the truth, but make the truth fascinating.[15]

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Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be dismissed.[16]

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Nobody who bought a drill actually wanted a drill. They wanted a hole.[17]

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I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.[18]

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No one wakes up excited to see more advertising, no one goes to sleep thinking about the ads they'll see tomorrow.[19]

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If it doesn't sell, it isn't creative.[20]

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Advertising tries to be a pyromaniac, igniting conflagrations of desires for instant gratification.[21]

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Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.[22]

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If dogs don't like your dog food, the packaging doesn't matter.[23]

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Ethics, testing, and professional rigor

Every single element in an advertisement must be put there because testing has shown that it works best![24]

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It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.[25]

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Dishonesty in advertising has proved very unprofitable.[26]

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Advertising brings in the customers, but it is your job to keep them buying from you.[27]

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Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.[28]

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There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.[29]

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I've never found a client's business problem that could be solved solely through advertising.[30]

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In advertising, not to be different is virtually suicidal.[31]

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The best advertising is done by satisfied customers.[32]

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Content is king, but engagement is queen, and the lady rules the house![33]

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A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.[34]

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The secret to marketing success is no secret at all: Word of mouth is all that matters.[35]

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There is no advertisement as powerful as a positive reputation traveling fast.[36]

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References

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  26. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  27. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  28. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  29. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  30. ↑ {{#invoke:citation/CS1|citation |CitationClass=web }}
  31. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  32. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  33. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}
  34. ↑ {{#invoke:citation/CS1|citation |CitationClass=news }}
  35. ↑ {{#invoke:citation/CS1|citation |CitationClass=web }}
  36. ↑ {{#invoke:citation/CS1|citation |CitationClass=book }}

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